Insights
Practical perspectives on GTM strategy, execution, and transformation — written for PE operating teams and portfolio company leaders.
As portfolio sizes grow and hold periods extend, PE funds are increasingly turning to fractional GTM expertise to bridge the gap between strategy and execution. Here's why the model works — and when to use it.
Most GTM problems aren't strategy problems — they're execution problems. The GTM Operating System provides the structure, language, and cadence that high-performing revenue teams need to operate consistently at scale.
M&A integration is where GTM value is won or lost. A structured approach to the first 180 days — covering ICP overlap, proposition alignment, territory design, and operating cadence — makes the difference between a smooth integration and a costly one.
The first 90 days set the tone for the entire investment period. For the GTM team, this window is critical — and most companies don't use it well. Here's a framework for getting it right.
Newsletter
A regular newsletter for PE operating teams and portfolio company leaders. Practical perspectives on GTM strategy, AI, and execution.